GTM Architecture, Implementation, and Advisory for the AI era
We help early-stage GTM teams build and deploy internal AI at scale.
GTM Agents, in three layers.
Context is scattered and siloed; we start by creating a unified context layer. AI Agents and Skills do the work in the middle. Sellers and Agents interact in concert, creating resources as output & sending updates back into the context layer.
Top Agents your startup needs
Leveraging the right context at the right time in every step of the sales process.
What changes when the system works.
Higher scale
New reps onboard in weeks, not quarters, because the playbook is built into the system. GTM scales without scaling headcount: agents absorb the repetitive work so every seller covers more ground. Agents come with best practices built in, so AEs don't have to focus on prompt engineering.
Faster execution
Pipeline moves faster, and every prospect gets a sharper, more consistent experience across every rep: researched calls, same-day follow-ups, and resources specifically built for their needs and buying journey, not recycled from the last deal.
Continuous Improvement
Your AI system observes what converts, learns from outcomes, and continuously improves targeting, messaging, sequences, and resource allocation. Customers get proactive, timely touchpoints that improve NDR. Your context layer stays updated. Things get better, not just busier.
How an engagement runs
Engagements run as 3-month retainers, no hourly rates. From there, we have options for ongoing enablement, development, and continuous improvement.
Diagnose
A short discovery sprint. I talk to your team and read the data to map how revenue actually happens today.
Design
We agree on the target system: what gets documented, what gets automated, what stays human. Scoped before anything is built.
Build
I do the work, in your tools, with your data, alongside your people. No deck-and-disappear.
Enablement
I train your team on the system directly: how it works, how to run it, and how to extend it. Everything is documented, so the knowledge doesn't leave when I do.
Areas of Expertise
Context Layer Audit
A structured review of your context layer: sales funnel, tooling, and data. You get a written diagnosis and a prioritized list of what to fix first.
Agent & Skill Build
I design, build, and deploy the Agents, sub-Agents, and Skills themselves, orchestrated in Claude (or your Agent tool of choice), so the system actually does the work.
Rollout & Enablement
Those Agents get put to work where your team already lives, in Slack (or any execution layer tool of your choice). From there, I document the system and train your team to run and extend it at scale.
Fractional is better when you aren't ready to hire a full-time RevOps/GTM Engineer.
Or you are struggling to hire one and need help today.
| Full-time GTM hire | Fractional GTM | |
|---|---|---|
| Time to start | 6–12 week search | Days |
| Cost | Senior full salary + equity | Scoped, fraction of the cost |
| Built system stays documented | Depends on the hire | Always, by design |
| Seller and builder | Usually just one | Both, for 15+ years |
| Commitment | Full-time, hard to unwind | Scoped engagement, renew or stop |
Who is behind Fractional GTM?
Hi, I'm Ben. I've been stuck in some challenging situations, and I enjoy getting my boots dirty.
I've spent 15 years in B2B sales: carrying quota, leading teams, and living inside every CRM and outbound tool that's promised to fix pipeline since the 2010s. Almost all of it has been at early-stage companies, seed through Series B, where the GTM motion is still being figured out in real time.
Most recently I was the first US AE at Dust, an AI Agent creation and orchestration platform. I built internal Agents and systems, and worked with GTM teams at some of the world's fastest-growing AI-natives. Now I do this work independently, for more than one company at a time.
The through-line: I've sold, and I've built GTM systems. I've been building with AI for years. I've been based in San Francisco for 11 years, working from inside the startups this stuff is built for.
Connect on LinkedIn
Common questions
Are you a GTM Engineer?+
No. I think of GTM Engineers as focused more on the data pipelines, especially in Clay, CRM, and the CDW. My focus is on GTM Architecture, Implementation, and Enablement. If you do want to connect with a Fractional GTME, I can refer you to a few options.
What size company is this for?+
Mostly seed through Series B: teams with some revenue and tooling, but GTM logic still lives in a founder's head.
Do you just advise, or do you build?+
I build. Advice is included, but the deliverable is a working system in your stack, documented, that your team can run without me.
How do engagements start?+
With a consult. We talk through where revenue is leaking, and I tell you honestly whether I'm the right fix. If not, I'll point you somewhere better.
Ready to talk?
30 minutes, no pitch deck. Let's talk about messy GTM problems, and you'll leave with at least one thing to fix, whether or not we work together.