We build and deploy AI systems for early-stage GTM teams.
ICP, routing, and prioritization logic exist as tribal knowledge — not anywhere your team, or your tools, can see.
Each new platform solves one problem and adds one more moving part. Nothing gets simpler as you grow.
The stack gets harder to run exactly when the business needs it to carry more weight.
A structured review of your funnel, tooling, and data. You get a written diagnosis and a prioritized list of what to fix first.
Ongoing, part-time ownership of your go-to-market motion — pipeline design, tooling calls, and hands-on execution with your team.
Design and implementation of the system itself: CRM architecture, scoring, routing, and agents where they earn their place.
A short discovery sprint. I talk to your team and read the data to map how revenue actually happens today.
We agree on the target system — what gets documented, what gets automated, what stays human. Scoped before anything is built.
I do the work, in your tools, with your data, alongside your people. No deck-and-disappear.
Everything is documented. Your team owns the system — or I stay on fractionally to keep growing it.
| Full-time GTM hire | Fractional GTM | |
|---|---|---|
| Time to start | 6–12 week search | Days |
| Cost | Senior full salary + equity | Scoped, fraction of the cost |
| Built system stays documented | Depends on the hire | Always — by design |
| Sells and builds | Usually one or the other | Both, from 15 years doing each |
| Commitment | Full-time, hard to unwind | Scoped engagement, renew or stop |
I've spent 15 years in B2B sales — carrying quota, leading teams, and living inside every CRM and outbound tool that's promised to fix pipeline since the 2010s.
Most recently I architected go-to-market systems at Dust, a company building AI agents — which meant designing GTM that used agents and automation from day one, not bolted on after. I've since left full-time tech to do this work independently, for more than one company at a time.
The through-line: I sell, and I build. Most consultants do one. The system only holds together if you've done both.
You get senior GTM leadership for a fraction of a full-time hire — typically one to two days a week, for a defined scope, without the exec-level salary or the six-month search.
Mostly seed through Series B — teams with real revenue and real tooling, but where GTM logic still lives in a founder's head.
I build. Advice is included, but the deliverable is a working system in your stack, documented, that your team can run without me.
With a consult. We talk through where revenue is leaking, and I tell you honestly whether I'm the right fix. If not, I'll point you somewhere better.
30 minutes, no pitch deck. Bring your messiest GTM problem — you'll leave with at least one thing to fix, whether or not we work together.